E-commerce Platform Redesign
E-commerce

E-commerce Platform Redesign

Modernising a fashion retailer's online presence

Fashion Retailer
Client
2024
Year
8 weeks
Duration

Project Overview

Description

Complete redesign of an e-commerce platform with modern UI/UX and improved conversion rates. The project focused on creating a seamless shopping experience across all devices.

Team

Lead DesignerUX ResearcherFrontend DeveloperBackend Developer

The Challenge

The existing platform had poor mobile responsiveness, slow loading times, and a confusing checkout process that was causing high cart abandonment rates.

Our Solution

We implemented a mobile-first design approach with progressive web app features, optimised performance, and streamlined the checkout process with one-click purchasing.

The Outcome

The redesign resulted in a 45% increase in mobile conversions and 30% reduction in cart abandonment, significantly boosting overall revenue.

Before & After

E-commerce Platform Redesign - Before
E-commerce Platform Redesign - After
Before
After
BeforeAfter

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Technology Stack

ReactTypeScriptTailwind CSSNext.jsStripe

Key Results

+45%
Mobile Conversion
-30%
Cart Abandonment
+67%
Revenue Increase
£28K
Development Cost
E-commerce Platform Redesign - Case Study | ByVeya Agency | ByVeya