Event Campaign Funnels
Turn any workshop, webinar, or partner event into a repeatable growth funnel. Create public registration pages, collect leads with UTM attribution, validate activation codes after live sessions, and hand attendees straight into onboarding with linked booking pages and Academy courses.
Challenges We Solve
Transforming complex problems into seamless automated workflows.
Building one-off event pages every time
Every workshop, webinar, or partner event means building a new landing page from scratch. Registration data lives in a spreadsheet. Follow-up is manual.
- Reusable event engine with configurable campaigns
- Public registration with lead capture and UTM attribution
- Activation flow for post-event trial redemption
Key Features
Powerful tools built specifically to accelerate your growth.
Activation & Trial Handoff
What this means for you: High-intent leads from events convert faster because the journey is seamless.
After a live event, attendees redeem an activation code to unlock a free trial. The system hands them into onboarding with linked booking pages and optional Academy progression.
- Configurable activation codes per event
- Trial period settings with booking page links
- Optional Academy course enrolment on activation
Events that run themselves
Build an event funnel once and reuse it for every workshop, webinar, or partner campaign. Registration, follow-up, and conversion are all automated.
- Reusable campaign templates for different event types
- Lead capture flows into your CRM automatically
- Post-event activation drives trial conversions
- UTM attribution tracks which events drive revenue
Real-World Scenarios
Partner workshop funnel
"You create an event campaign for a NatWest business workshop. Attendees register via the public page, attend the session, then redeem their activation code. The system creates their trial, links them to a booking page, and enrols them in your onboarding course."
Outcome: 40 attendees, 28 activations, 12 converted to paid plans — all tracked end-to-end.
"We ran four NatWest workshops using the same event funnel. Registration, activation, and trial conversion all happened automatically. We just showed up and presented."
Ben Gallagher
Partnerships Manager, ByVeya
Got Questions?
Everything you need to know about the product and billing.
Can I run multiple events at the same time?
Yes. Each event campaign has its own slug, registration page, and activation code. You can run as many concurrent events as you need.
Do event leads go into my CRM?
Yes. Registration data is captured as leads with full UTM attribution, event source tagging, and lifecycle stage tracking.